Logistics Application

User Research

Solution

Evidence

User Persona of our main user

EVIDENCE

PROCESS

Gathering all the documentation and recordings, I created affinity maps for each source of information.

Amy and Patricia
Edwin

CHALLENGE

OUTCOME

Taking all the observations, and recordings I was able to do two things.

  1. Create user personas to incorporate in decision-making
Our main user persona
The secondary user.
  1. Uncover the potential of a user-based flow:

The client loved this wireframe and the UX behind it and the project kicked off from there.

From the evidence which action would you have chosen?

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