There where many opportunities to improve the design of the UI, some of the common issues Users experienced where:
All previous versions of the app had limited to no UX research or usability testing
The primary color "Purple" on some devices would display as a bluish hue, resulting in branding issues.
As well as some screens on Mixpanel and HotJar, consistently showed users would bounce from certain parts of the app.
In the span of a week how do I deliver all of this, specially since it's the holiday season?
