E-commerce Application

User Research

Solution

Evidence

Heuristics analysis using Figma's comment tool

EVIDENCE

PROCESS

CHALLENGE

First I interviewed all the Subject Matter Experts in the company, and collected all of their insights about the current state of UX

After that I conducted a Heuristics Analysis of the Application.

Early into this project I felt the need to prove the ROI of UX, and I got started on that quickly.

OUTCOME

This allowed me in only a few days , to generate a list of UI quick changes to do, that I was going to hand in before the weekend!

An obstacle I faced, was that there was no existing design in Figma or Adobe XD, and many times changes in development where never documented or updated to the files. Basically I had to start from scratch.

Upper management was excited with the idea of starting the ball moving ASAP. When I asked to conduct user research, their previous experience had taken them weeks to get results and it was to be left to discuss at a later time.

I felt I had to collect some User Insights otherwise anything I made would have no way of being validated.

"People ignore design that ignores people." - Frank Chimero

From the evidence which action would you have chosen?

User Research for next weekUser Research for this week

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